Skip to content
Shop from the USA with no tariffs, no hidden fees, and fast delivery straight to your door!

#1 FOR EMPREINTE & LISE CHARMEL — Biggest selection of luxury lingerie at the best prices

LINGERIE SALE – 10% OFF* — Discount code: SALE10 (*cannot be used with any other offers)

Cake Maternity

13 products

Cake Maternity - Popping Candy Seamless Wire-free Maternity & Nursing Bra Beige
Regular price $83.00
Sale price Regular price
Cake Maternity - Popping Candy Seamless Wire-free Maternity & Nursing Bra Black
Regular price $83.00
Sale price Regular price
Cake Maternity - Popping Candy Seamless Wire-free Maternity & Nursing Bra Cobalt Blue
Regular price $83.00
Sale price Regular price
Cake Maternity - Popping Candy Seamless Wire-free Maternity & Nursing Bra Plum
Regular price $83.00
Sale price Regular price
Cake Maternity - Popping Candy Seamless Wire-free Maternity & Nursing Bra Rosewood
Regular price $83.00
Sale price Regular price
Cake Maternity - Tiramisu Sling Nursing Bra Beige
Regular price $61.00
Sale price Regular price
Cake Maternity - Tiramisu Sling Nursing Bra Black
Regular price $61.00
Sale price Regular price
Cake Maternity Maternity Support, Beautifully Done
Explore comfortable maternity and nursing lingerie designed to adapt, support and feel good through every stage.
Cake Maternity - Tutti Fruitti Busty Wireless Foam Plunge Bra Black
Regular price $76.00
Sale price Regular price
Cake Maternity - Tutti Fruitti Busty Wireless Foam Plunge Bra Mocha
Regular price $76.00
Sale price Regular price
Cake Maternity - Tutti Fruitti Busty Wireless Foam Plunge Bra Rust
Regular price $76.00
Sale price Regular price
Cake Maternity - Tutti Fruitti Petitie Wireless Foam Plunge Bra Black
Regular price $76.00
Sale price Regular price
Cake Maternity - Tutti Fruitti Petitie Wireless Foam Plunge Bra Mocha
Regular price $76.00
Sale price Regular price
Cake Maternity - Tutti Fruitti Petitie Wireless Foam Plunge Bra Rust
Regular price $76.00
Sale price Regular price

About Cake Maternity

Cake Maternity is an Australian maternity and nursing specialist founded in 2007 by Tracey Montford after her own search for lingerie that could be comfortable, practical and attractive during pregnancy. That experience still shapes the brand: its bras are designed around the changing body, breastfeeding access and the need for support that can adapt rather than becoming obsolete after one stage of pregnancy or nursing.

The collection ranges from soft seamless nursing bras to fuller-bust wire-free engineering and shaped foam plunge styles. Cake also places particular emphasis on adjustable bands, stretch-recovery fabrics, easy-feed drop-down cups and internal slings that keep the bust supported when the outer cup is opened. Explore Cake Maternity at Ouh La La for our current selection of Popping Candy, Tiramisu and Tutti Frutti styles.

Cake Maternity at a glance

Origin – Australia

Founded – 2007 by Tracey Montford

Best known for – Nursing bras that adapt through pregnancy, breastfeeding and postpartum changes

Support choice – Wire-free seamless, padded plunge and fuller-bust engineered support

Fuller-bust options – Popping Candy is specifically engineered for fuller cup volumes

Core Ouh La La ranges – Popping Candy, Tiramisu and Tutti Frutti

General fit – Cake designs its underbands to feel supportive and relatively firm; fit varies by style and stage

Fitting support – Professional fittings in store, Ouh La La size guidance and TrueFit on participating products

What is Cake Maternity known for?

Cake is particularly good at designing around change. Pregnancy can alter both ribcage and cup volume, and nursing adds further fluctuation, so many Cake bras use extra hook-and-eye positions, stretch-recovery fabrics and cups that can accommodate movement without asking you to buy an intentionally oversized bra.

Its wire-free engineering is another strength. Popping Candy uses knitted ribbed support zones, moulded cups and internal slings to lift and separate a fuller bust without a conventional underwire. Other styles use contoured foam, side slings or flexible knitted zones to create a more bra-like shape than a simple sleep bralette while keeping feeding access straightforward.

Cake Maternity sizing and our fitting experience

How to choose a Cake Maternity style

Materials and care

FAQs about Cake Maternity