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#1 FOR EMPREINTE & LISE CHARMEL — Biggest selection of luxury lingerie at the best prices

LINGERIE SALE – 10% OFF* — Discount code: SALE10 (*cannot be used with any other offers)

PrimaDonna Bras & Lingerie

484 products

PrimaDonna Sophora Thong Bois De Rose
Regular price $76.00
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PrimaDonna Sophora Hotpants Bois De Rose
Regular price $93.00
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PrimaDonna Sophora Rio Briefs Bois De Rose
Regular price $85.00
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PrimaDonna Figuras Body Charcoal
Regular price $223.00
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PrimaDonna Sophora Body Bois De Rose
Regular price $254.00
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PrimaDonna Montara Plunge Bra Black
Regular price $119.00
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PrimaDonna Orlando Thong Charcoal
Regular price $76.00
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PrimaDonna Biggest Choice, Best Prices!
PrimaDonna Orlando Full Briefs Charcoal
Regular price $101.00
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PrimaDonna Orlando Rio Briefs Charcoal
Regular price $93.00
Sale price Regular price
PrimaDonna Orlando Full Cup Wire Bra Pearly Pink
Regular price $158.00
Sale price Regular price

About PrimaDonna

PrimaDonna is one of the best-known specialist fuller-bust lingerie names, with a heritage dating to 1865. Van de Velde acquired the brand in 1990 and developed it from a largely functional large-size label into a modern lingerie house built around fit, fashion and a very broad fuller-cup offer.

The continuity strength is exceptional. Deauville and Madison have loyal followings because customers can return to familiar cup constructions season after season, while Montara, Satin, Figuras and Perle cover lighter lace, seamless everyday bras, smooth T-shirt options and shapewear.

Browse our PrimaDonna collection, with Deauville and Madison as the two clearest starting points for classic fuller-bust support.

PrimaDonna at a glance

Heritage – Dating to 1865

Part of Van de Velde since – 1990

Best known for – Fuller-bust support, deep cups and repeatable continuity fits

Core continuity – Deauville, Madison, Montara, Satin, Figuras and Perle

Best-known full cup – Deauville

Everyday patterned classic – Madison

Lighter lace option – Montara

Smooth options – Satin and Figuras

Fitting support – Professional fittings in store and TrueFit guidance online

What is PrimaDonna known for?

PrimaDonna designs from the fuller bust outward rather than enlarging a smaller-cup pattern. Full-cup bras use separate cup sections and side panels to lift from underneath, guide tissue forwards and create a rounded, centred silhouette.

The brand is also unusually good at giving customers a long-term fit reference. Once Deauville or Madison works, new seasonal colours can be added without starting from zero each time.

PrimaDonna sizing and our fitting experience

How to choose a PrimaDonna style

Materials and care

Deauvilleis the archetypal PrimaDonna full-cup collection: three-part support, embroidery and a broad size range. It is the strongest place to start if you want maximum containment and a proven continuity fit.

FAQs about PrimaDonna