EARLY BIRD BLACK FRIDAY

Get 10% off*
Use code: BF10

BF 10% off Everything

Get 10% off in our fantastic Black Friday sale, with great brands like Empreinte and Lise Charmel.

BF Bra Sale

Save up to 60% on the most luxurious bras around today with our exclusive deals!

BF Nightwear Sale

Get up to 60% off on the most sought-after nightwear around with our exclusive Black Friday deals!

BF Lise Charmel Sale

Save up to 60% on the luxurious Lise Charmel in our amazing Black Friday sale!

BF Empreinte Sale

Save up to 60% on the stunning Empreinte in our amazing Black Friday sale!

BF Marie jo Sale

Save up to 60% on the best from Marie Jo in this Black Friday deal!

BF Antigel Sale

Save up to 60% on Lise Charmel's Antigel in our Black Friday sale today!

BF Swimwear Sale

Save up to 60% on a huge selection of swimwear in our exclusive Black Friday event!

Luxury Lingerie, Swimwear & Nightwear

Discover your true confidence at Ouh La La, where we celebrate every woman's unique beauty, perfectly imperfect and wonderfully real. Our thoughtfully curated luxury lingerie, swimwear and nightwear collections feature prestigious brands including EmpreinteMarie JoLise CharmelChantelle, and PrimaDonna – each piece designed to complement your natural shape and enhance your everyday confidence.

Choose Ouh La La for quality, style, and a shopping experience that puts you first. We're committed to promoting body positivity and sustainable fashion while helping you find pieces that make you look and feel your best.